Case Studies

Private Sector - Construction

Effective business strategy alignment

Using a practical and holistic approach to change, the strategy of this major house builder was radically overhauled.

Westbury plc was a FTSE250 construction company operating throughout England and Wales, well respected for its innovative approach and leading product designs.

Their business strategy was radically overhauled following a process of consultation and review, with four distinct themes identified:

  • quality
  • efficiency
  • land
  • people

Quality and efficiency were coordinated to improve all aspects of the business, both in the ten regional offices and 150 remote building sites, covering process, people and technology changes.

The specific changes included a more rapid on-site building process, systems access to on-site construction personnel, improving the back-office commercial and financial processes and establishing process owners to facilitate continuous improvement.

To assist with the achievement of this strategy, functional business plans were closely coordinated to ensure deliverables were achievable, dependencies understood and resources planned.

“Martin was responsible for the delivery of the quality and efficiency parts of the business strategy, using a practical & holistic approach to change. The end result was coordinated functional business plans which ensured our objectives were achieved in a consistent and structured way.”

Nigel Fee, Chief Executive Officer – Westbury plc 2005